Why Our Rugs Cost More (And Why They’re Worth It)

We know handmade wool rugs aren’t the cheapest option out there. And that’s intentional. When you choose one of our rugs, you’re not just buying a product — you’re investing in quality, longevity, and ethical craftsmanship. Here’s exactly where your money goes — and why it’s worth every rupee, dollar, or pound.

1. Skilled Artisan Labor (Not Mass Production)

Each rug is crafted by hand, knot by knot or tuft by tuft, by skilled artisans. What takes machines minutes takes our makers days — sometimes weeks — of careful, focused work. That labor is fairly paid and often supports entire artisan families or cooperatives.

2. Premium Wool Materials

We use high-quality, 100% wool — not synthetic blends. Wool is naturally stain-resistant, soft, durable, and biodegradable. We also use sustainable, low-impact dyes and backings that are safe for your home and the planet.

3. Ethical & Sustainable Practices

From small-batch production to eco-conscious materials, everything we do minimizes waste and maximizes impact where it matters. You're supporting traditional craft and reducing your carbon footprint — all in one purchase.

4. Long-Term Value

Fast-fashion rugs may look okay for a year or two, but they quickly wear out or fall apart. Our rugs are designed to last 10–20+ years with proper care — saving you money over time and reducing waste.

5. Unique, One-of-a-Kind Designs

No two handmade rugs are ever exactly the same. When you shop with us, you’re getting a piece that’s as unique as your home — not something pulled off a factory shelf.

Conclusion

Our rugs may cost more upfront — but they give you more in return: beauty, quality, story, and soul. If you value timeless design, ethical craftsmanship, and long-term comfort, a handmade wool rug is not just worth it — it’s the smartest home decision you’ll make.